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Research & Analysis

Educational Venture Analysis: Non-Profit Girl Effect

ETEC 522 Ventures in Learning Technology

About this artifact

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Keywords

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gender equality, mobile technologies, chatbot, digital media, lean research

Related Reading​

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Girl Effect Website

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Course Background

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ETEC 522 is a course guided and facilitated by the professor where students become co-creators of the course content by publishing their work for everyone in the current and future courses to see. The course design and use of a blog, curated by students, is an example of new teaching and new learning paradigms brought to us by Learning by Design experts Mary Kalantzis and Bill Cope. As we explored exemplars of student work and discussions across time and space, we added to the course text by engaging with the previous content. I enjoyed participating in this different kind of course, because I found it extremely valuable to be able to access the ideas and perspectives of previous cohorts as well as my own.

Highlights Video

Publication Information

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Author: Melissa Drake

Date: February 2020

Course: ETEC 522 Ventures in Learning Technology

Professor: David Vogt

Overview

 

This educational venture analysis explored the educational and business potential of the non-profit Girl Effect. I chose to analyze this particular venture because it is a nonprofit led by a woman, and I could support its aim: to affect change for girls and young women in the Global South by using mobile technologies to disseminate targeted content and information while conducting lean research related to the topics of education, healthcare (sexual and reproductive health, vaccination, etc.), gender equality, and more.

Reflection​

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This was my first major assignment in the MET program, and I felt way out of my element. When you feel this way in a graduate program, you only have a few options. Fake it until you make it, dig in on your own to try to figure it out, tell yourself it's too hard and you can't do it, or ask the professor for support or clarification.

 

I had the benefit of being able to access others' work and the opportunities to discuss this material with coursemates via commenting on posts and learned a great deal from others. But I also had to push myself to understand a lot of new business-related concepts and ways of analyzing ventures on my own by reading and researching outside the course to learn more about how to write about or present this new information in the form of SWOTs, executive summaries, and pitch decks. I quickly learned to ask questions and seek clarification when I was stuck and needed support and guidance.

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As an educational venture, there is evidence that Girl Effect is successful in reaching their target market of girls and women with innovative, engaging programs that affect change. However, most of their content is delivered through "free" social platforms that are almost certainly gathering information and data on users in previously unreachable markets. The more I have researched social media, data collection, and surveillance capitalism, the less confident I am in supporting educational ventures that trade access for data, and this is a research interest that has emerged through my MET coursework.​

Overview
Course Background
Highlights Video
Publication information
Reflection

Melissa Arasin 2020. Created with Wix

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